Watson Rally’s EMB Winter Validation Concludes Successfully
Second Extreme Cold Campaign: Advancing EMB Technology Toward Mass Production Milestone
In March, as spring breezes gently greened the banks of Shanghai’s Huangpu River, a team from Watson Rally endured frigid gales at minus 30 degrees Celsius on the icy plains of Nenjiang, Heilongjiang—a region locked in sub-zero temperatures for over 150 days each year. Here, the company concluded its 2025 Winter Validation tests for its Electronic Mechanical Brake (EMB) system.
Established in 2022, Watson Rally is a high-tech enterprise specializing in dry-type EMB systems. From brake module design and system integration to full-system braking solutions for complete vehicle platforms, Watson Rally excels in 'from 0 to 1' innovation – delivering hardware-software co-engineered breakthroughs tailored for OEMs.
Technical Prowess Unleashed in Extreme Operating Conditions
After three months of rigorous testing in extreme cold, Watson Rally’s EMB-equipped vehicles demonstrated exceptional performance across 20+ scenarios—including ABS ice lane-change maneuvers, TCS ice/snow starts, hill-climbing stability, and VDC Ice Ring/Snow Ring dual-lane tests. These achievements were qualified through rigorous acceptance tests conducted by leading OEM experts and earned high praise from strategic partners.
// ABS Split-Mu Transition
// TCS Split-Mu Hill Start
// VDC Snow Dual-Lane Change
Industry Gears Up for EMB Mass Production Push
Major automakers globally have set 2026 as the target year for EMB adoption, signaling a new era for intelligent mobility. "The barriers to EMB mass production—customer expectations, regulatory frameworks—are nearly cleared," stated Watson Rally CEO Cai Xudong at the validation ceremony. "Technical breakthroughs are like scaling Mount Everest—this winter’s success brings us within the final 100 meters of production readiness."
From laboratory simulations to extreme winter trials, from technological breakthroughs to the final sprint toward mass production, Watson Rally is wielding EMB technology as a game-changing edge to carve out a new frontier in automotive braking.
Source: Watson Rally WeChat Official Account
